Web design is a crucial part of converting your leads into customers. If you don’t have a user-friendly, aesthetically appealing website, you may be unable to capitalize effectively on traffic.
Visitors to your website want a quick and comfortable experience that gives them what they’re looking for. If your website doesn’t meet their standards of speed and ease, they could lose interest in your brand and move on to competitors. Revamping your web design can give your customers what they want and boost conversions.
Here are some ways for you to optimize your conversion rate using web design.
1. Make Use of Negative Space
While we understand the urge to include as much information as possible in the very first section of your homepage, it’s more beneficial to spread the information across the page. Information or graphics-heavy homepages can make your website feel cluttered and overwhelm visitors.
Using negative space, or white space, between various elements on your website can make it more readable and easy to navigate. Design your homepage into concise sections and use pictures to break the monotony of lengthy content.
Keep negative space in mind when writing content. Use plenty of spaces between headings and primary texts, and break your primary texts into smaller paragraphs. Effectively using negative space gives your visitors a chance to properly absorb your website and build interest, leading to increased conversions.
2. Stick to Simplicity
When visitors scroll through your website, ensure that there aren’t any sidebars, menus, or pop-ups that could distract them from the content on the page. Presenting too many choices and actions to your visitors can overwhelm them, and they may not take any action at all.
Use grids or a single-column layout for your pages, especially your homepage. It can help break down your content and images into smaller sections that are easier to navigate.
3. Optimize Website Speed
Did you know that about 40% of consumers will abandon a website that takes more than three seconds to load? So if your website has broken links or unresponsive pages, you will lose any organic traffic generated by the website.
If your bounce rate is too high, it can affect your search engine rankings. You could lose your prime spot at the top of the results because your website didn’t load fast enough.
When your visitors cannot get your website to load, they don’t get a chance to see what your brand offers them. So the chances of you converting them or even building any type of customer interest is low. Retain your traffic by optimizing your website to load faster.
Talk to our experts at The Best Media if you’re looking for professionals to build your website. We strive to offer leading website design and development services to drive profitable results for your business. Our talented crew of designers can create a functional customized website that reflects your business goals and values. Get a free consultation today! If you have questions, call us at 416-253-0934 or contact us online.
