Is Construction Marketing Necessary for Your Local Construction Company?
Running a local construction company without a digital marketing plan will not work in the digital world we live in.
There was a time when construction companies were able to run a successful business with minimal marketing. Contractors were able to make a good living just from word-of-mouth alone.
Today, it’s a different story.
The 3 Reasons Why Your Local Construction Company Marketing Plan Need to Reconsider Digital Marketing
1. Get Noticed From People Outside Your Radius
In the past, construction companies would typically work within a 100 mile radius of their location. Not because they couldn’t or wouldn’t. Simply put, it's because they were not seen by anyone outside of their radius.
Thanks to digital marketing, this radius has blurred away. Today, local contractors are often found by national and international businesses because of digital marketing strategies.
The following is an example of a construction company using video to promote, and capture a wider audience for their services.
Having a good digital marketing plan has given these construction contractors the opportunity to work further and wider than ever before.
2. Build Your Brand
There are many moving parts to building a brand. Some are obvious, such a good logo design and color schemes.
One of the most important aspects of brand building is your reputation, or lack thereof. In order to build your brand, you need to have a polished image.
The way others perceive your business is everything. Having a bad online reputation can quickly destroy your brand image. It can cause reluctance to potential clients and bidders from doing business with you.
A bad reputation can stem from negative reviews, social media comments / posts, or blogs. Online reputation management is crucial to the success of any business today and should be monitored regularly.
3. Make Some Noise!
One of the best ways to get attention is social media. Twitter, Facebook, and Instagram are all digital marketing tools that construction companies should be using. It lets you promote and showcase who you are and what you do.
Are you a low-bid contractor? Click here to see why YOU need a construction marketing strategy